World Animal Protection held this live Vekeo event to answer questions from its supporters about the new World Animal Protection name and brand.
Josey Kitson, Executive Director and Beth Sharpe, Communications Director elaborated on why this change has been made and what effect this would have on their current supporters.
The hosts explained that World Animal Protection moves the world to protect animals by:
- Working to end the needless suffering of animals,
- Influencing decision makers to put animals on the global agenda,
- Helping the world see how important animals are to all of us and
- Inspiring people to change animals’ lives for the better.
Produced by Front Porch Strategies.